At Helion B2B A/S ("Helion B2B", "we", "us", or "our"), we prioritize confidentiality and data security. This Privacy Policy applies to our processing of personal data and sets out guidelines for Helion B2B's way of processing your data, and provides you with the information you are entitled to receive under applicable data protection legislation. You must read the Privacy Policy before you provide us with your personal data.

1. Data controller contact information

The data controller for your personal data is:

Helion B2B A/S
Strødamvej  46
2100 København 
CVR-no.: 29938091
E-mail: info@helionb2b.com
Phone: 31 11 10 23

2. If you visit the website

2.1 Cookies

Types of personal information

Helion B2B uses cookies on the website helionb2b.com and processes your personal data in this context. Helion B2B may collect the following personal data about you when you visit our website:

• IP-address
• MAC address
• Browsing history
• Information about your use of our website, including click behavior

We use cookies to collect the personal data stated above. You can read more about the use of cookies in our cookie policy, which you can find here.

Purposes of processing

Your personal data may be processed for the following purposes:

• General marketing
• Product and service development
• Statistics and analysis
  
  

Basis for processing

Helion B2B processes your personal data on the following basis:

Legitimate interests: We base the processing of your personal data on our legitimate interests, for example, to conduct statistics, analyze, and provide support as well as to improve and develop our products and services (Art. 6(1)(f) of the GDPR).

When you visit our website, we ask for your informed consent to place non-functional cookies in accordance with the cookie rules. You have the right to withdraw your consent at any time. You can read more about changing your cookie settings in our cookie policy.

Retention period

Cookies are deleted in accordance with our cookie policy. However, the information may be stored longer in anonymized form.

2.2 If you use the contact form on the website or otherwise communicate with us

Types of personal data

When you use the contact form or chat function on the website helionb2b.com or otherwise communicate with Helion B2B, Helion B2B collects and processes your personal data. Helion B2B collects, processes and stores the following types of personal data about you:

• Name, e-mail address, company, phone number
• What your inquiry concerns
• Date of your inquiry
• Other information you provide in connection with your inquiry. 

We encourage you not to provide us with sensitive personal data unless it is strictly necessary to process your inquiry. In this regard, the information should only be sent in highly encrypted form if you send the information by email.

 

Purposes of processing

Your personal data is processed for the following purposes:

• Handling of your inquiries
• General communication
• Statistics and analysis
  
  

Basis for processing

Helion B2B processes your personal data on the below basis. The basis for processing depends on the nature of your inquiry.

• Legitimate interests: We may process your personal data on the basis of our legitimate interests in handling your inquiry, communicating with you and developing our products and services (Art. 6(1)(f) of the GDPR).
• Contractual obligations: If your inquiry relates to a (potential) conclusion of a contract, we process your data to carry out pre-contractual measures (Art. 6(1)(b) of the GDPR).
  
  

Retention period

Your personal data will be stored for 1 year. However, the data may be stored longer in anonymized form.
If you are a customer or employee of one of our customers, suppliers, or other business partners, we refer to the section below.

3. If you sign up for our newsletter

Types of personal data

Helion B2B collects, processes and stores your personal data for marketing purposes when you sign up for the newsletter. Helion B2B may collect, process and store the following types of personal data about you:

• Name and email address
• Your consent
• Your interests
• Your click behavior in relation to sent material
• Your company
• Relationship to Helion B2B
• What type of company you work for
  
  

Purposes of processing

Your personal data may be processed for the following purposes:

• Marketing
• Analysis and statistics
  
  

Basis for processing

Helion B2B processes your personal data on one or more of the following bases:

• Consent: Helion B2B will only use your personal data for direct marketing purposes, including the sending of newsletters, if you have given your prior and explicit consent to this (Article 6(1)(a) of the GDPR).
• Legitimate interests: The processing of your personal data for analysis and statistics is based on our legitimate interests in improving and developing our services (Article 6(1)(f) of the GDPR).
  
  

Retention period

Your personal data will be stored as long as your consent to receive newsletters is active.

You can always withdraw your consent by clicking the unsubscribe link at the bottom of each email or by contacting us as described below. However, withdrawal of your consent does not affect the lawfulness of the processing preceding the withdrawal.

We will retain documentation of your marketing consent for two years after you have withdrawn your consent to receive direct marketing material. The storage period is determined on the basis of Helion B2B's legitimate interest in being able to document that direct marketing has been carried out in accordance with applicable legislation (Article 6(1)(f) of the General Data Protection Regulation).

The data may also be stored longer in anonymized form.

4. If you apply for a job at Helion B2B

When you apply for a job at Helion B2B, we process your personal data in connection with the recruitment process. We recommend that your application does not include a social security number or sensitive personal data, such as personal data revealing your racial or ethnic background, religion, trade union membership, sexuality or health information.

Types of personal information

Helion B2B may collect, process and store the following types of personal data about you:

• Contact information such as name, email address and phone number
• Information that appears in the application, CV and any attachments
• Relevant information that is publicly available on the internet and social media, especially information about previous employment, activities, competencies, performance and general appearance
• Results of personality tests, if you take them
• Results of completed case studies
• Criminal record, if required for the position you have applied for
• References from previous and/or current employers that you have provided in your application or that you have given consent for us to contact
• Health information if the position you have applied for has unique health requirements
• Other information you provide us with in connection with the recruitment process
  
  

Purposes of processing

Your personal data will be used to assess whether we want to offer you a position at Helion B2B.

Basis for processing

Helion B2B processes your personal data on one or more of the following bases:

• Legitimate interests: We may process your personal data on the basis of our legitimate interest in assessing whether we wish to offer you employment, including on the basis of the information you provide in your CV, application and any attachments, on the basis of relevant information publicly available on the internet and social media, results of personality tests, references from reference persons you have provided in your application, and other information you provide us with in connection with the recruitment process. Processing may also be necessary for our legitimate interest in defending or asserting legal claims (Article 6(1)(f) of the GDPR).
• Consent: If we wish to obtain references from previous and/or current employers that you have not provided as references in your application, we will only do so if we have your consent (Article 6(1)(a) of the GDPR). If we need to see your criminal record as part of our assessment, we will ask for your consent (Article 8(3) of the Danish Data Protection Act). If the position you have applied for requires special health conditions, we will - after a specific assessment - ask for your explicit consent prior to the processing of such personal data (Article 9(2)(a) and Article 6(1)(a) of the General Data Protection Regulation).

Retention period

If you are offered a position at Helion B2B, your application and any additional relevant personal data collected during the recruitment process will be stored in your personnel file with us.

If you are not offered a position, we will retain your application and any additional personal data collected during the recruitment process for 12 months after our rejection unless you have consented to a longer retention of such personal data.

You may withdraw any consent you have given as part of our recruitment process at any time. Withdrawal of your consent will affect the future processing of your personal data but will not affect the lawfulness of the processing based on the consent before the withdrawal. If you wish to withdraw your consent, please contact us as indicated below.

Criminal records are deleted immediately after we have reviewed them.

5. If you are a customer, supplier, business partner, etc.

This section contains the policy for Helion B2B's processing of personal data of owners of sole proprietorships or contact persons of customers, suppliers and other business partners that cooperate with Helion B2B.

Collection of personal data

Helion B2B may collect, process and store your personal data in the following cases:

• When your company or the company you work for enters into an agreement with Helion B2B
• When you have shown interest in Helion B2B's products and services, for example, by giving Helion B2B your business card
• When you cooperate and communicate with Helion B2B
  
  

Types of personal information

Helion B2B may collect, process and store the following types of personal data about you:

• Name, email address, phone number and similar contact information
• Individual information, such as preferred language
• Organizational information such as company name and address, job title, field of employment, primary place of work and country
• Contractual information such as orders, invoices, contracts and other agreements between your company (or your employer) and Helion B2B, which may include, for example, your contact details
• Financial information, such as payment terms and bank details (in the case of a sole proprietorship)

We may receive such information directly from you (primarily through emails and other correspondence with you) or from a third party such as your employer.

Purposes of processing

Your personal data may be processed for the following purposes:

• General planning, fulfillment and administration of collaborations, including contracts
• Administration, such as processing payments, accounting, and auditing, as well as to provide support
• Newsletters and other marketing communications
• Fulfillment of requests from you
• General communication
• Product and service development
• Statistics and analysis
• Compliance with applicable laws and regulations, such as fulfilling our obligations to prevent illegal activities
• Handling of conflicts
  
  

Basis for processing

Helion B2B primarily processes your personal data on one or more of the following bases:

• Contractual obligations: In some instances, the processing of your personal data is necessary for the performance of a contract (Article 6(1)(b) of the GDPR).
• Legitimate interests: We may process your personal data on the basis of our legitimate interests, such as managing day-to-day operations in accordance with lawful and fair business practices, including planning, execution and administration of the cooperation or our legitimate interest in for example performing statistics, analytics, marketing activities (where consent is not required), providing support as well as improving and developing our products and services. Processing may also be necessary for our legitimate interest to prevent fraud or to establish, defend or exercise legal claims (Article 6(1)(f) of the GDPR).
• Legal obligation: The processing of your personal data will in some cases be necessary for compliance with legal obligations, such as our obligation to prevent illegal activities (Article 6(1)(c) of the GDPR).
  
  

Retention period

Your personal data will be stored for 3 years from the end of the collaboration. However, the data may be stored longer in anonymized form.

6. If you visit our social media profiles

This section contains the policy for Helion B2B's processing of personal data collected through Helion B2B's social media profiles or pages.

Helion B2B and the social media providers are joint data controllers for the processing of personal data collected in connection with your visit to Helion B2B's profile or page on the individual social media. Helion B2B complies with the Danish Data Protection Agency's guidelines on joint data responsibility and tries, using available tools and means, to best ensure that you receive information about the processing of your personal data when you visit Helion B2B's profiles or pages on social media.

Helion B2B has profiles or pages on the following social media platforms:

• Facebook (Meta Platforms Ireland Ltd.)
• Facebook’s privacy policy is available here
• You can customize your privacy settings on Facebook here
• LinkedIn (LinkedIn Ireland Unlimited Company)
• LinkedIn’s privacy policy is available here
• You can customize your privacy settings on LinkedIn here
• Instagram (Meta Platforms Ireland Ltd.)
• Instagram’s privacy policy is available here
• You can customize your privacy settings on Instagram here
  
  

Collection of personal data

When you visit or interact with our social media profiles, Helion B2B and the social media provider may collect, process, and store the following types of personal data about you:

• Information available on your profile, including your name, gender, marital status, workplace, interests, and city
• Whether you have "liked" or applied other reactions to our profile
• Comments you leave on our posts
• That you have visited our profile

Purposes of processing

Helion B2B processes your personal data for the following purposes:

• Improving our products and services, including our social media profiles and pages
• Statistics and analytics
• To communicate with you if you comment on a post, make a review, or send us a message
• Marketing in general

The social media providers process your personal data for the following purposes, among others

• Improvement of their advertising system
• To provide Helion B2B with statistics, which the social media providers compile, among other things, on the basis of your visits to our profiles and pages
• Advertising and customization of the activities on the site.
  
  

Basis for processing

The processing of your personal data is based on the grounds set out below:

• Legitimate interests: Helion B2B bases the processing of your personal data on our legitimate interests in being able to communicate with and market ourselves to you on our social media profiles, as well as our legitimate interest in improving our products and services (Article 6(1)(f) of the GDPR). The social media providers base the processing of your personal data on their legitimate interests, including their interest in improving their advertising system and providing statistics to Helion B2B, which the social media provider, for example, compiles based on your visit to Helion B2B's profile or page on the social media. In addition, the social media providers have a legitimate interest in providing an innovative, personalized, secure and cost-effective service (Article 6(1)(f) GDPR).
• Consent: The social media providers process certain of your personal data in accordance with your consent, which you can withdraw at any time via your privacy settings on the social media (Article 6(1)(a) GDPR).

Retention period

Your personal data will be stored for 1 year. If you no longer want your likes, comments, and reviews to appear on our profiles or social media pages, you must delete this information yourself. However, the information may be stored longer in anonymized form.

Please refer to the privacy policy of the individual social media provider for information on how long they store your personal data.

Who do social media providers share your personal data with?

The social media providers may share your personal data with the following categories of recipients, among others:

• Other entities in the group of companies the social media provider is part of
• Externally with partners who provide analytics and research services
• Advertisers
• Other individuals who visit our social media profile or page (to the extent your information is publicly available)
• Researchers and other academics

You can find more information about who the social media providers share your personal data within each provider's privacy policy.

The social media providers may transfer your personal data to recipients outside the EU/EEA in accordance with applicable data protection legislation. You can read more in the individual providers' privacy policies.

You can read more about who Helion B2B shares your personal data within the section Disclosure to other data controllers and transfer to data processors.

7. If you sign up for our events

Types of personal information

When you register for an event, we process your personal data. Helion B2B may collect, process, and store the following types of personal data about you:

• Name, email address, phone number
• Company
• Payment information if you sign up for an event that requires payment
• Which events you sign up for and participate in
• Whether you sign up for our newsletter

Purposes of processing

Helion B2B processes your personal data for the following purposes:

• Administration of the event
• Completion of your registration
• Communicating with you regarding the event, and then for the purpose of forwarding relevant material from events
• Improving our services
• Statistics and analysis
• General marketing
  
  

Basis for processing

Helion B2B processes your personal data on one or more of the following bases:

• Contractual obligations: The processing is necessary to fulfill our agreement with you regarding your participation in the event (Article 6(1)(b) of the GDPR).
• Legitimate interests: Helion B2B bases the processing of your personal data on our legitimate interests in being able to communicate with you regarding the event in question, including forwarding relevant material from the event, our legitimate interest in conducting statistics and analysis and improving our services and our legitimate interest in marketing ourselves to you (where consent is not required) (Article 6(1)(f) of the GDPR).

Retention period

Your personal data will be stored for 2 years from your participation. However, information included in accounting material is stored for 5 years from the end of the financial year in accordance with the rules of the Danish Bookkeeping Act. The information may also be stored longer in anonymized form.

8. Disclosure to other controllers and entrustment to processors

In order to fulfill the above purposes, we may give third parties access to your personal data who provide relevant services based on a contractual relationship with Helion B2B. These may be, for example, IT suppliers, email providers and IT solution providers. Such service providers will only process personal data in accordance with our instructions under data processing agreements.

In connection with Helion B2B's development, the company structure may change, e.g. in the event of a full or partial sale of the company. In the event of a partial transfer of assets containing personal data, the legal basis for the related transfer of personal data is generally Article 6(1)(f) of the General Data Protection Regulation, as Helion B2B has a legitimate interest in transferring parts of its assets and making commercial changes.

In addition to what is described above, your personal data is generally not disclosed to a third party without your permission. However, under certain circumstances and in accordance with the law, it may be necessary to disclose your personal data to:

• The police
• Lawyers
• Accountants
• Courts and tribunals
• Public authorities
• Potential buyers
• Affiliated companies

If your personal data is transferred to data processors or data controllers established in countries outside the EU/EEA that do not have an adequate level of protection, such transfer will be based on the EU Commission's standard contracts.

9. Your rights

• You have the right to access the personal data we process about you
• You have the right to object to our collection and further processing of your personal data
• You have the right to rectification and erasure of your personal data, subject to certain statutory exceptions, including the Danish Bookkeeping Act
• You have the right to request us to restrict the processing of your personal data. Under certain circumstances, you may also request to receive a copy of your personal data as well as the transmission of the personal data you have provided to us to another data controller (data portability)
• You can withdraw any consent you may have given at any time. We will then delete your personal data unless we can continue processing on another basis. You can unsubscribe from our newsletter by clicking the link at the bottom of the newsletter
  
  

10. Questions and complaints

If you have any questions about this privacy policy or if you wish to complain about the way we process your personal data, please contact us:

Helion B2B A/S
Strødamvej  46
2100 København 
CVR-no.: 29938091
E-mail: info@helionb2b.com
Phone: 31 11 10 23

If your complaint is not resolved by us and you want to take the matter further, you can complain to the Danish Data Protection Agency:

The Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby
Phone: 33 19 32 00

E-mail: dt@datatilsynet.dk